Swagnar was created by Joel Pilcher to provide a solution for individuals and small businesses like the many he has worked with throughout his career as a graphic designer and marketer. Joel spent years in the promotional industry creating graphics for application on a wide variety of apparel and consumer products. In that time he saw company after company struggle and fail due to the strains of undercapitalization and inventory mismanagement. This included a few ventures of his own.

Finally, Joel found a solution that provides the ability to offer custom branded merchandise without the cost and hassle of inventory, warehousing, MOQs, fulfillment, etc. He put these methods to the test with his own art brand and after years of success he's ready to bring the opportunity to other businesses. Joel is now offering these services through Swagnar, a branded merchandise management company.